The old days of PEG channels producing only 30- or 60-minute long-form content for a cable channel are fading into history. Now, the ask is for short-form content that people can watch on their phone while they’re standing in line at the grocery store. When your boss says, “I have a great story idea, but keep it under two minutes,” what do you do? What’s the approach? Learn from those who do it really well, etc.
Registration includes a recording of the webinar and speaker handouts, which will be sent out following the webinar.
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